Psychology and signage are closely connected. In the end, you would like your signs for your business to create a positive attitude towards your brand and to entice your customers, new or existing, to make use of your services. Color theory and psychology are inextricably linked and examining your designs for signage by looking at them through the perspective of color theory could tell you a lot about the impact your signs have on people and how you can alter them to better convey the message you convey. This article provides a brief overview of the theory of color and how it can be applied to your custom neon sign for your business.
What are the different classifications of colors used in Color Theory?
Six main colors make up the wheel of color that are: red, orange yellow, green, blue, and purple. Yellow, red, and blue are the primary colors that cannot be mixed with other colors. The secondary colors, purple, green, and orange can only be created by mixing two of the primary colors.
The colors can also be grouped into cool and warm colors: red, orange, and yellow are warm colors, and blue, green, and purple are cool colors. It is essential to recognize the distinction between cool and warm colors when designing your signage. Warm colors are typically associated with passion, ene, energy, and enthusiasm, while cool colors are often related to peace, tranquility,y, and peace. It’s not a strict norm. Every color comes with its negative connotations. Red can be associated with anger, whereas green is often associated with illness. But, this principle is a good guideline. If you’re designing signage for a spa, for instance, cool colors are going to be your best friend!
What are the Colors That Are Associated with These Colors?
Every one of the six fundamental colors on the color wheel is associated with certain characteristics that they are associated with. Here is the explanation.
Red: Power, importance, excitement, anger, danger
Orange: Friendliness, positivity, energy, change
Yellow: Joyfulness as well as clarity, optimism, and caution
Green: Growth, nature, wealth, envy, sickness
Blue: Calmness, intelligence, trust, sadness
Purple: Royalty, Creativity, imagination, magic
Different shades of a hue may have different associations with their base. Pink, for instance, is a hue that is similar to red, how, ver is more often associated with romantic feelings than red. Generally, however, these basic associations will be very helpful to you in choosing which colors will best represent your brand’s image.
Selecting a Basic Color Scheme
A color scheme, also known as a color palette is an outline of shades and colors you want to include in your project. This color scheme can be as basic or as complex as you’d like. It forms the foundation of your entire design. Try to limit yourself to between three and eight hues within a color scheme, with between four and five being the ideal. When you begin to put the whole rainbow in there, you start to lose your sense of your theme!
The color scheme you choose to use the s part message, part aesthetic. For instance, suppose, you’re opening a new gym and designing your custom neon sign. The warm, vibrant,nt and bright colors will be the most effective to convey your message about strength, energy, and wellness. If you were designing the signage for a library, choosing cool colors and using subtle or muted shades would provide a message of peace and understanding. Next, you must choose which colors look best.
Monochromatic color schemes that use only one color but varying shades are extremely popular. They’re simple and appear well put together. However, they can lack some contrast So you’ll need to make sure that all of your shades are too similar looking.
Analogous color combinations are combinations that have identical colors to each other on the color wheel. For example,le you might mix yellow, r, ed, and order. These color schemes are straightforward to use and appear attractive and precise without being complex, however,er you’ll want to avoid mixing warm and cool colors.
Complementary color schemes employ colors that are opposite each other on the wheel of color and offer the best natural contrast. You’ve likely heard of a popular complementary color scheme that is the traditional Christmas colors of red and green that fit this bill perfectly! Because of its high contrast,t it can get overwhelming if it isn’t done well, so the best way to approach a complementary color scheme is to choose one primary shade and then use the shades of it more heavily, relying on the other color mostly to add accents.
There are many other options for color schemes including triadic or split complementary as well as tetradic. But the three mentioned above are the most popular and can be found in many different locations. Once you’ve developed your color scheme, it’s time to start creating your signage. With color theory as your instrument, you’ll design signage that reinforces your brand’s image and also helps to draw in new business.